With seasonal markets in sight, Pool Scouts aims to spark new growth in near home market
Since the launch of the concept in 2016, Pool Scouts has primarily focused on growing in states with the largest number of residential pools. Now, recognizing the success of markets where pool openings and closings are mandatory due to inclement weather – Pool Scouts is aiming to expand further into the Northeast.
The brand currently has locations across five states including Virginia, Texas, Florida, North Carolina and New Jersey, its most recent opening. The new location has already reported rapid success, opening in the busy spring season to gain immediate customer traction.
“When I look at the Northeast market, one of the things I see is seasonality,” said CEO of Pool Scouts Michael Wagner. “Seasonality means our revenue is bookended based on pool openings and closings, creating strong customer acquisition opportunities. Our New Jersey location opened in May and got out of the gates strong, similar to the business and growth opportunities that we see in our home market.”
Based in Virginia, Pool Scouts is now looking to bring that same proven business model to residents throughout New York and New Jersey—and they’re currently seeking the right franchisees to help pave the way. The brand currently doesn’t have an existing presence in New York- the fourth ranked state in the U.S. in terms of residential pool count. There are also two large airport hubs in the market, making the area great for brand exposure. Aside from the Northeast, the brand is continuing to zero in on states warmer weather climates with a high number of residential pools.
“We recently signed out second franchisee in Florida who is set to open on September 1 – that is the second biggest state in the nation for us in terms of residential pool owners in the market. Texas continues to be a state we hope to expand in, and we hope to sign our first California and Arizona franchisees. Those are great prospects for us as well.”
Without a need for a brick and mortar location, rapid growth is insight for the mobile franchise which prides itself on its low franchise fee of $7,500, with a total initial all-in cost between $54,500 and $98,000. And, with an average cost of about $75 per week for service, it’s an affordable concept for both franchisees and their customers.
“Buzz Franchise Brands has been strong as a company by finding an underserviced niche in the industry – affordable, seasonal franchises,” said Wagner. “Many areas across the country for Buzz Franchise Brands’ launch concept, Mosquito Joe, are selling out which has created a great opportunity for Pool Scouts to gain franchisee referrals. It’s a great time for us to get new franchisees in the door in order to get them geared up and trained effectively for a 2018 spring opening.”